Personalization (Animated Explainer Video)

HAND-DRAWN ANIMATION | MOTION GRAPHIC ANIMATION | AUDIO | CHARACTER DESIGN | WRITING | ART DIRECTION

Have you ever wondered how some of the richest companies in the world offer services that are free to use?

Personalization answers that question by demonstrating the amount of data collected from individuals by "Big Tech" companies.

It shows the surprising diversity of data collected, the core ways it's used for astonishing profits, and one man's algorithmically-directed journey to excel in a very niche sport.

I created this short film in the Spring of 2024 as the final for my animation minor at Ithaca College. The information presented was based on research completed in my Emerging Media degree.

Personalization (2024)

PRODUCTION PLANNING | ART DIRECTION | ANIMATION | RESEARCH | AUDIO

Adobe Photoshop - Adobe After Effects - Adobe Premiere Pro

Pre-Production: Character Design

Pre-Production: Animatic

STORYBOARDING | AUDIO | PROJECT PLANNING

Adobe Photoshop - Adobe Premiere Pro

Pre-Production: Storyboard