Tree Field Guide Project

LAYOUT DESIGN | COLLATERAL DESIGN | PRINT DESIGN | INFORMATION DESIGN

Adobe InDesign - Adobe Illustrator - Adobe photoshop

This project involved designing a custom mini-foldout booklet showcasing the sassafras tree. The booklet was crafted to highlight key details such as the tree's common and binomial names, family, region, size, conservation status, and unique facts. Incorporating vector illustrations, diagrams, and images, the design blends typography, layout, and visual elements meant to be engaging and informative. The final product featured a front and back cover, a partial split spread, and a wide interior spread, effectively presenting the tree’s ecology, cultivation, and uses in a clean, well-organized format. The project emphasized creativity, precision, and the ability to explore diverse design layouts.