LOGO DESIGN | BRANDING | MOCKUP DESIGN |

Made in Adobe Illustrator, Adobe Photoshop

BRIEF:

Established in Cienfuegos, Cuba in 1918, the Grand Palmera is a highly exclusive vacation club that, in its heyday, was a hotbed for social elite such as Marilyn Monroe, Ernest Hemingway, Jane Birkin, and even John F. Kennedy.

Now, the estate feels stale and dusty. As such, the owners have decided to renovate their building and are looking to rebrand as well. They want a vintage aesthetic that preserves their iconic roots, but with an updated feel that will attract a younger demographic.